
Design Approach:
The design combines moody, jewel-toned colors with hand-drawn elements and vintage-style typography to evoke a sense of enchantment. The logo features subtle occult motifs—like crescent moons and steam in the shape of smoke sigils—without leaning into cliché. The brand aims to feel like a hidden gem: mysterious, inviting, and full of personality.
The design combines moody, jewel-toned colors with hand-drawn elements and vintage-style typography to evoke a sense of enchantment. The logo features subtle occult motifs—like crescent moons and steam in the shape of smoke sigils—without leaning into cliché. The brand aims to feel like a hidden gem: mysterious, inviting, and full of personality.
Key Skills Used:
Brand storytelling through visuals
Custom illustration and iconography
Typography with historical flair
Color theory for atmospheric mood