Emotion-Driven Designer Focused on Storytelling Through Color, Texture, and Typography

I specialize in crafting visually compelling book covers, branding, and layouts that connect with audiences on an emotional level. Every design starts with a single question: “What do I want people to feel when they see this?”

📰 Career Corner Newsletter (Kentucky Wesleyan College)

Tasked with creating a newsletter for the Office of Career Engagement, this project involved both a brand-refresh and a layout system that could be used repeatedly across issues. The visual identity needed to stay within the college’s existing brand—but still feel distinct, modern, and professional.

Design Approach:
I designed a new logo for the newsletter, created a modular layout in InDesign, and developed a system of custom icons that connect specific college majors to related job sectors. Color and type were carefully chosen to ensure approachability and readability across digital and print formats.
Key Skills Used:
Brand extension within institutional guidelines
Editorial layout design
Icon creation for information clarity
Typography hierarchy and content flow
↑Back to Top