🌿Bittersweet Farm Market – Brand & Print Design

This project involved developing branded print materials for Bittersweet Farm Market, a small, community-based vendor offering local produce and goods. The challenge was to create visuals that felt homegrown, trustworthy, and inviting—appealing to both locals and seasonal visitors.

Design Approach:
I drew inspiration from hand-lettered signage and vintage seed packets to give the materials a nostalgic, down-to-earth feel. Earthy tones and organic textures helped reinforce the authenticity of the brand. Typography was selected for its readability and warmth, while spacing and layout kept the design clean and accessible.

Key Skills Used:

Visual branding for local identity

Print layout and composition

Color theory for emotional tone

Typography pairing for readability and charm

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