📘 Process Book – Behind the Design
This process book is a window into how I work—from initial concept to final design. For me, every project starts with a feeling. I ask, “What do I want people to feel when they experience this?” That question shapes my creative decisions, whether I’m choosing a color palette, refining typography, or layering visual textures. Inside, you’ll find sketches, moodboards, color studies, rejected concepts, and notes that reflect the evolution of each piece. I believe that process is just as important as the outcome—it’s where ideas grow, shift, and take on life. This collection documents not just the work I’ve completed, but the thought, emotion, and experimentation behind it.